Executive Consultant, Professional Development
Audrey Siegel, a well-respected and entrepreneurial leader in the marketing and media industry, is pursuing her passion for excellence in professional development through her consulting practice. Audrey is building that practice with the Women’s Venture Fund and She Runs It as foundational relationships. A core-competency in individual development and team building for the agency and client universe will be added to the consultancy in the near-term. Audrey is pleased to be a member of the Board of Directors of Women’s Venture Fund and a 2015 recipient of its Highest Leaf Award, recognizing her entrepreneurial success and commitment to professional development among women.
In 2002, Audrey co-founded independent media agency TargetCast from scratch with just one partner, one computer and a dream—to build an agency where great ideas, great professionals and great clients would engage to create innovative communication strategies. After successfully scaling the agency’s development to support a variety of blue-chip clients and staff of over 150 media professionals, the much-lauded TargetCast was added to MDC’s roster of game-changing communications companies in 2012, creating the foundation of a new agency, Assembly. After successfully working to shepherd the agency’s staff and clients through this process, Audrey transitioned to create her own consulting practice in September 2016.
Throughout her career, Audrey has been a go-to advertising industry resource. Committed to deep hands-on involvement in the communications industry, she has contributed her voice and perspective on myriad issues at leading conferences on behalf of MIN, OMMA, MPA, AWNY, Ad:Tech, CHPA, Digital Hollywood and others. Audrey served on the 4A’s Media Leadership Committee, serves on the Board of Directors of the NY Ad Club, and is a member of She Runs It and its Executive Level Membership. She has been regularly quoted on the digitization of media, consumer engagement and broader advertising trends in Bloomberg Businessweek, The New York Times, Advertising Age, Adweek and Mediapost.