Leadership Series

NYAC

February 22, 2011

Yahoo! and The ADVERTISING Club present The Leadership Breakfast Series

You've missed *Session 1, be sure to attend Session 2 and 3

*Session 1 - Sept. 14 Featured The Power of the Consumer with Carol Bartz, CEO, Yahoo! and Peter Sachse, CMO, Macy's as they explored today's diverse and complex online audience.


Session 2 –  February 22 - The Rise of Emerging Platforms

Industry experts discuss new and exciting media opportunities.

  • Gain insights on trends that could empower your brand
  • Identify new and creative ways to connect with consumers
  • Discover how to build successful social media campaigns

Featuring:

Michael Lerhman, VP of Business Development, Groupon.com

Jeff Minsky, Director, NEXT Emerging Media, OMD Ignition Factory

Barret Roberts, Senior Lead Communications Manager, Unilever

David Zucker, Chief Marketing Officer, Gilt Groupe

Moderator: Mitch Spolan, title tba Yahoo!

 

Session 3 – DATE TBA - Branded Entertainment Online

Top marketing executives share their triumphs and tribulations

  • Learn more about branded content and its evolution online.
  • Explore how this opportunity resonates with consumers.
  • Discuss the impact of branded entertainment and its ROI
Breakfast and Networking:  8:00 - 8:30 am
Panel Discussion: 8:30 - 10:00 am

The New York Athletic
180 Central Park South 
NYC
(No jeans allowed; Ties required)

REGISTER NOW TO ENSURE YOU HAVE A SEAT!

AD Club Members: $65

AD Club Young Professionals:  $95

Young Professionals:  $35 

Questions call 212.533.8080x205.

No refunds but substitutions will be allowed.  


The Advertising Club. 989 Avenue of the Americas. 7 Floor. New York, NY 10018

Phone  212.533.8080    Fax  212.533.1929