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NY Media Day: What's Your Roadmap to Activation

TheTimesCenter-NYC

May 10, 2011

NY Media Day 2011: What's Your Road Map to Activation?

How are Experience, Messaging and Measurement changing for Marketers and the Media? Consumers access content online and through mobile devices; on television, whether in home or out; in a magazine on paper, or through any one of the burgeoning selection of tablets…and that’s just what we know today.

Of course, technology and consumers lead the change while the media, marketers and agency partners are simultaneously experimenting with enhanced messaging platforms and exploring new ways to plan, place and measure these platforms.

Join us as we debate and learn about how we as a community are embracing the changing landscape, and what our success will look like in the future.

WHO SHOULD ATTEND: Media Agencies, Publishers and anyone with a vested interest in the future of the business!

EVENT AGENDA:

8:00 am – Breakfast & Networking

8:30 am – Opening Remarks

8:40 am - Opening Keynote - Matt Mason, Chief Innovation Officer, Syrup (author of Pirate’s Dilemma)

9:10 – 10:00 am - Session One - Content in Focus

As technology revolutionizes how we view the world, media must continually transform itself in order to keep up with the dizzying pace of change. Join in the debate as panelists across a variety print and digital imprints come together with agency management to discuss how to succeed in a constantly evolving media space.

PANELISTS:

Andrew Amill, VP, Weight Watchers Media

Judith Hammerman, Director, Content Solutions, AOL

Anna Kassoway, SVP of Global Marketing and Creative Solutions, Vibrant

Jason Krebs, SVP, CMO, Tremor Media

John Loughlin, EVP/GM, Hearst Magazines

Robin Steinberg, EVP, Director of Publishing Investment & Activation, MediaVest Worldwide

MODERATOR: Audrey Siegel, President & Director of Client Services, TargetCast tcm

10:00 -10: 45 am Session Two - Video Everywhere

Consumers are no longer confined to their livings rooms when they want to watch their favorite movies or TV shows. As the “norm” for viewing video shifts to a more immediate and portable space, both media companies and advertisers alike must adjust in order to hold consumers’ attention. This panel of experts will address the hype surrounding these new viewing habits and will explore how companies can keep up with the demand.

Panelists:

Peggy Allen, VP, Programming, Live Well Network

Frank Foster, VP, IPTV Solutions, AT&T U-verse

Rachel Swanson, Director, Consumer Insights, Conde Nast

Dave Morgan, CEO, simulmedia

Ray Rotolo, CEO, Posterscope

Moderator: Mitch Oscar, EVP, Televisual, MPG

10:45 – 11:00 am - BREAK

11:00 – 11:45 am - Session Three - Interesting Ideas, Unexpected Places

Advertisers are constantly seeking ways to stand out. In our landscape, the science of putting together the right message to reach consumers is important in our mixed marketplace. Companies across the beauty, automotive and financial industries, just to name a few, are putting their creative products to the test in order to retain and acquire customers. Join panelists from across a variety of markets to learn how advertising innovation is keeping these companies at the top of their game.

Panelists:

Deborah S. Marquardt, VP, Media & Integrated Marketing, Maybelline NY*Garnier*Essie

Sally Preston, EVP, Integrated Sales & Marketing, Martha Stewart Living Omnimedia

Charlie Saunders, Associate Publisher, Sports Illustrated Group

Rachel Shechtman, Enterprise Matchmaker, Cube Ventures

Moderator: Scott Donaton, President & CEO, Ensemble

11:45 am – iPad 2 Giveaway

11:50 – 12:30 pm - Closing Keynote

A special thank you to our event sponsors:

Advertising Red Books

Cynopsis Media

Digital Trends