May 10, 2011
NY Media Day 2011: What's Your Road Map to Activation?
How are Experience, Messaging and Measurement changing for Marketers and the Media? Consumers access content online and through mobile devices; on television, whether in home or out; in a magazine on paper, or through any one of the burgeoning selection of tablets…and that’s just what we know today.
Of course, technology and consumers lead the change while the media, marketers and agency partners are simultaneously experimenting with enhanced messaging platforms and exploring new ways to plan, place and measure these platforms.
Join us as we debate and learn about how we as a community are embracing the changing landscape, and what our success will look like in the future.
WHO SHOULD ATTEND: Media Agencies, Publishers and anyone with a vested interest in the future of the business!
8:00 am – Breakfast & Networking
8:30 am – Opening Remarks
8:40 am - Opening Keynote - Matt Mason, Chief Innovation Officer, Syrup (author of Pirate’s Dilemma)
9:10 – 10:00 am - Session One - Content in Focus
As technology revolutionizes how we view the world, media must continually transform itself in order to keep up with the dizzying pace of change. Join in the debate as panelists across a variety print and digital imprints come together with agency management to discuss how to succeed in a constantly evolving media space.
Andrew Amill, VP, Weight Watchers Media
Judith Hammerman, Director, Content Solutions, AOL
Anna Kassoway, SVP of Global Marketing and Creative Solutions, Vibrant
Jason Krebs, SVP, CMO, Tremor Media
John Loughlin, EVP/GM, Hearst Magazines
Robin Steinberg, EVP, Director of Publishing Investment & Activation, MediaVest Worldwide
MODERATOR: Audrey Siegel, President & Director of Client Services, TargetCast tcm
10:00 -10: 45 am Session Two - Video Everywhere
Consumers are no longer confined to their livings rooms when they want to watch their favorite movies or TV shows. As the “norm” for viewing video shifts to a more immediate and portable space, both media companies and advertisers alike must adjust in order to hold consumers’ attention. This panel of experts will address the hype surrounding these new viewing habits and will explore how companies can keep up with the demand.
Peggy Allen, VP, Programming, Live Well Network
Frank Foster, VP, IPTV Solutions, AT&T U-verse
Rachel Swanson, Director, Consumer Insights, Conde Nast
Dave Morgan, CEO, simulmedia
Ray Rotolo, CEO, Posterscope
Moderator: Mitch Oscar, EVP, Televisual, MPG
11:00 – 11:45 am - Session Three - Interesting Ideas, Unexpected Places
Advertisers are constantly seeking ways to stand out. In our landscape, the science of putting together the right message to reach consumers is important in our mixed marketplace. Companies across the beauty, automotive and financial industries, just to name a few, are putting their creative products to the test in order to retain and acquire customers. Join panelists from across a variety of markets to learn how advertising innovation is keeping these companies at the top of their game.
Deborah S. Marquardt, VP, Media & Integrated Marketing, Maybelline NY*Garnier*Essie
Sally Preston, EVP, Integrated Sales & Marketing, Martha Stewart Living Omnimedia
Charlie Saunders, Associate Publisher, Sports Illustrated Group
Rachel Shechtman, Enterprise Matchmaker, Cube Ventures
Moderator: Scott Donaton, President & CEO, Ensemble
11:45 am – iPad 2 Giveaway
11:50 – 12:30 pm - Closing Keynote
A special thank you to our event sponsors:
TUESDAY, MAY 10, 2011
8:00 am – 12:30 pm
NY Times Center
242 West 41st Street (btwn 7th & 8th Ave)
New York City
Register Now & Save!
AD CLUB MEMBERS REGISTER BY 4/26: $175
AD CLUB MEMBERS AFTER 4/27: $250
AD CLUB YOUNG PROFESSIONAL: $125
Attendees will have a chance to win an iPad 2 – courtesy of Advertising Red Books!
RSVP BY MAY 6TH - Questions please call 212.533.8080 x.209
No Refunds will be given; but substitutions will allowed.
Audrey Siegel, TargetCast tcm and Sunny Youn, Digital Trends
Event Content, Speakers & Session times are approximate and may change without notice.