Marriott Marquis, NYC
April 16, 2008
Consumers are exposed to advertising messages everywhere these days and marketers are finding it harder to reach them.
This panel will explore the different ways magazines are extending their brands, the different ways advertisers are using all of these extensions, and the challenges around executing and evaluating these programs.
Barry Lowenthal, President, The Media Kitchen
Jeff Fischer, SVP, Group Print Director, Universal McCann
Tom Hartmann, Gourmet
Dan Infanti, VP Director Brand Marketing, CIT
All Things Digital
This panel will address the unique relationship between digital and magazine publishing from an audience and a content perspective. The panel will discuss unique challenges that digital and magazine publishing face as they look to co-exist and enhance the overall consumer experience.
MaryAnn Bekkedahl, EVP, Group Publisher, Rodale
Walter Cheruk, SVP, Media Services, Digitas
Deidre Depke, Newsweek
Denise Favorule, The Knot
Amanda Kanaga, SVP, Digital, Time, Inc.
De-coding the 4 M's: Methods, Measurements, Messages & Media
Constant change is challenging the ways in which we capture and measure information. Consumers are fluidly moving from one medium to another, seeking content without boundaries. To meet consumer demands, magazines provide content in book, on-line and with broadcast partners. How do we measure readership? Viewership? Clicks and click throughs? What about ad effectiveness and consumer engagement? Become a part of this discussion, as this panel brings together industry leaders who are seeking creative ways to address these changes and their measurement challenges.
Britta Ware, VP, Research Solutions, Meredith
Judy Bahary, Vice President/Captivation Director, Starcom Worldwide
Judy Franks, EVP, Director of Brand Strategy, energy BBDO
Phil Sawyer, SVP, Gfk Starch Communications
Spencer Spinnell, Google Print
11:30 am � 12:30 pm
Cocktail Reception and EXPO
12:30 � 2:00 pm
Lunch and Keynote
Announcement of the 27th Annual Kelly Award finalists by the MPA during the luncheon and on display immediately following.
Luncheon Keynote Speaker:
Carole Irgang, SVP, Integrated Communications, Kraft Foods
EXHIBITORS and SPONSORS
*Audit Bureau of Circulation (Participating Sponsor)
The Ad Age Group
*BPA Worldwide (Lanyard Sponsor)
ESPN the Magazine
*Guideposts (General Session Sponsor)
Lexis Nexis - Redbook
Magazine Publishers of America
Meredith Corporation (Luncheon Sponsor)
Mediamark Research & Intelligence
Media Networks, Inc.
*National Geographic Magazines (Participating Sponsor)
North American Media Group
Open Air Magazine
*Parenting and Babytalk (Cocktail Sponsor)
Scholastic Parent + Child
SRDS Media Solutions
TV Guide Publishing Group
Exhibitors as of 4/7/08
There is still EXPO Booth Space Available, if you are interested please call Cathryn Gonyo, 212.533.8080 x205.
New York Marriott Marquis
1535 Broadway (between 45th and 46th)
New York City
Broadway Ballroom � 6th Floor
All reservations must be received by Friday, April 11, 2008
No refunds will be given but substitutions will be allowed and must be received in writing prior to the event. All walk-ins will be charged an additional $50 at the door.
Questions call The ADVERTISING Club � 212.533.8080.