The Grand Hyatt - NYC
March 11, 2008
The third annual Radio Forum has everything you need to know about creating, planning and buying an integrated audio strategy that leverages ALL the assets of Radio. Experience what happens when an industry with a heritage of unparalleled consumer loyalty adds unique digital, visual and creative assets to their existing list of powerful consumer and advertiser offerings. Explosive results are realized when advertisers capitalize on radio’s integrated strengths and adopt a true audio strategy.
The 2008 Radio Forum promises information, entertainment and surprises – all the things radio does best.
8:00 - 8:30 am
Registration and Continental Breakfast
8:45 - 9:45 am
General Session Keynote
10:00 - 11:30 am
Breakout 1: Seeing Digital
Because of digital technology, audio is no longer merely synonymous with sound. Industry leaders will illustrate the unique visual opportunities now available as part of a marketer’s audio strategy. This integrated discussion will feature the best in audio-visual. See and hear how digital assets like station websites, mobile devices and HD radio are adding a powerful “look” to advertiser’s audio plans. Discover how radio companies are working with marketers and their agencies - planning, buying, digital and creative – to create new ways to seamlessly integrate an advertiser’s audio and visual strategy.
Joe Crump, Executive Creative Director, Avenue A/Razorfish
Mike Aronow, VP Sales Development, CBS Radio Digital Media Group
Tricia Clarke-Stone, Director of Integrated Sales, Emmis Interactive
Jared Hand, VP, Director of Sales, Clear Channel Online Music and Radio
Mark Horine, VP Digital Partnerships, ESPN Radio
Breakout 2: Behind the Scenes
A panel of industry leaders discusses the incredible advances in the distribution and development of audio schedules. Everything from digital execution, electronic measurement, web-based planning/buying platforms, spot tracking, and schedule integrity will be discussed. Come hear HOW you get all the fantastic new digital opportunities realized and how new technologies have made tracking your Radio investment easier and more efficient than ever.
Paul Heine, Executive Editor, Radio & Records
Gerry Boehme, EVP, Strategic Planning & IT Services, Katz Media
Pierre Bouvard, President, Sales & Marketing, Arbitron
Andrew Eisele, COO, Targetspot
Drew Hilles, Director, Audio, Google
Breakout 3: Creative Freedom
Creative execution in radio has never been more exciting than it is now. Because radio now encompasses audio, video and text, the possibilities for great creative abound. With total flexibility in spot length, takeovers of program blocks, creation of original webisodes, and custom microsites, advertisers can tailor personally relevant campaigns with sight, sound and motion. Radio sits at the center of this convergence and the results are truly exciting. Hear from some of the best in the business on how to create and execute unforgettable audio campaigns.
Paul Anthony, CEO/Founder, Rumblefish
Bob Case, Managing Director, Clear Channel Creative Services
Mark Gross, Group Creative Director, DDB Chicago
Ryan Kutscher, Associate Creative Director, Crispin Porter Bogusky
12:00 - 2:00 pm
Networking Reception and Luncheon Keynote Featuring Dennis Miller
* Note: All times are approximate and subject to change
For more information on each sponsor, click on their name below:
Ronning Lipset Radio
The ADVERTISING Club